Search Engine Optimisation (SEO)

When parents or students are searching for a school like yours on Google, Yahoo or Bing, you must show up on the first page of the search results.

One of the most effective ways to improve your website’s SEO is by creating high-quality content that is relevant to your target audience. This content needs to be published regularly on your website and shared on social media channels like Facebook, Twitter and LinkedIn. By doing this, you’ll not only improve your SEO but also increase your website’s visibility and credibility.

So what are you waiting for? Start creating great content today and see how your school’s SEO improves over time!

When parents or students are searching for a school like yours on Google, Yahoo or Bing, you must show up on the first page of the search results.

One of the most effective ways to improve your website’s SEO is by creating high-quality content that is relevant to your target audience. This content needs to be published regularly on your website and shared on social media channels like Facebook, Twitter and LinkedIn. By doing this, you’ll not only improve your SEO but also increase your website’s visibility and credibility.

So what are you waiting for? Start creating great content today and see how your school’s SEO improves over time!

Benefits of School SEO

Visibility

To ensure maximum visibility and credibility, your website needs to appear on the first page of search results.

Relevance

Increase high quality website traffic to your site through content that informative, interesting and keyword rich.

Credibility

Build an authoritative online profile that increases traffic to your website through high quality content.

Targeted

Target your perfect audience and dominate in the search engine rankings with a full SEO strategy.

How can search engines find my school?

We know that a successful SEO campaign starts with an in-depth and strategic approach.

Dream Digital Education will take care of your website, making sure it is fully optimised to appear at the top of search results pages for relevant keywords. Our school SEO strategies are tailored to improve search engine results, google rankings and increase quality web traffic. These include:

On-Page SEO

On-page SEO involves optimising your website content to make it more visible and relevant to search engines. It will enable your website to rank highly on google and increase your traffic. On-page SEO includes using targeted keywords in your page titles, meta descriptions and URLs, as well as creating high-quality content that is full of relevant keywords. Internal linking is also important for on-page SEO, as it helps search engines to understand the structure of your website and find the most relevant pages.

Off-Page SEO

Off-page SEO is a powerful tool that ensures that your school website is reaching a wider audience and promoting your school to those who may not have heard of it before. Examples of off-page SEO tactics include creating powerful links from reputable websites back to your school website, in the form of a guest blogs, forums, reviews and other education websites. Social media is also a great way to generate interest in your school and get people talking about it. By creating and sharing engaging content, you can reach a larger audience and get them interested in what your school has to offer.

Technical SEO

The technical side of SEO is often overlooked, but it's important to have a great website in order for people searching online find you. Technical SEO looks at aspects like speed and structure that can improve how quickly your site loads as well as make sure users are finding what they're after on the page without getting lost or overwhelmed with content - which means higher conversion rates! Mobile-friendliness is also vital - today's parents and students are using their mobile devices to browse the web so it’s essential that you make sure all of your website information can easily translate onto these smaller screens as well.

Local SEO

Local SEO is a great way to get your school in front of potential parents and pupils who live locally. This strategy includes posting on your Google Business Profile and including all the information related such as address, telephone number hours description reviews and photos so that people can find out more about what it has offer! We also advise not neglecting your social media visibility either; since this will affect proximity within searches conducted by searchers but also determine rankings based off keyword relevance which could lead them directly towards their desired product/service offerings

FAQs.

We’re here to answer all of your website needs! If you have any questions, don’t hesitate to get in touch with us.

SEO is the process of attracting traffic from free, or “organic” searches in search engines. There are many different elements that go into performing this type if optimisation and each one has its own set techniques.

SEO is the process of optimising your website to rank higher on the search engines. Google uses over 200 ranking factors, and these allow the search engine’s algorithms to rank websites based upon the relevancy and authority of their pages.

Investing in SEO can help your school to be found by your interested, engaged target audience right away.

It ensures you have the opportunity to  provide them with the information that they are looking for it most. If people cannot find your website online then this will negatively impact how well-known your school will become.

When a person searches online for your school, the search engines look through billions of websites and documents to find sites that are relevant.

They rank these using algorithms which change all of time so it can be hard to keep up with these developments. However, there are a number of SEO strategies that we use that have been proven to improve your school search performances. 

SEO and PPC both have their place in modern marketing, but knowing when to use them can help you achieve success.

PPC ads let you reach customers more immediately and customise your campaign on the fly. If your goal is to drive traffic quickly, PPC might be an option for you.

However if what’s most important is increasing organic website visitors over time, rather than just adding new visitors every day, then SEO will likely prove a more effective solution.

The bottom line: Don’t depend solely upon one strategy alone – instead combine both!

Whilst social media doesn’t directly contribute to search engine rankings, sharing your content across different platforms helps increase brand exposure and provides valuable information about your school.

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You can contact our team by either sending us a message or by scheduling an appointment with one of our specialists.

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